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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Evaluating your Free Offers of Stuff Getting free stuff can be a lot of fun, and for many people, the hunt for freebies is as fun as actually enjoying the free products themselves. There is a dark side to freebie offers, however. Many scam artists have come to realize that pretending to offer free things is a great way to trick people into handing over sensitive information about them than can be used in identity theft operations or even bilk them out of cold, hard cash. For that reason, it is important to make sure you know how to stay out there when you’re looking for free offers. There are some things you can do to make sure you freebie hunting only brings you good times – these common sense rules are a great place to start. You’ve heard it a million times before – if it sounds too good to be true, it probably is. The reason you have heard it so many times is that it almost holds water. Think about the reason that companies give away free things. They’re usually not doing it for charity. They want you try to their products in the hope that you will come back to them as a paying customer in the future, and they’re doing it to build good will for their company over all. They’re definitely not doing it go broke. So consider whether the freebie offers you come across make sense according to these criteria. Does it make sense that a company will give you a free bag of their new flavor of chips or a trial size jar of their new face cream? Sure it does, because if you like it, you may buy these products in the future. Does it make sense that a company will give you an all expenses paid, two-week first class trip to Bali for you and ten of your friends? Not so much. Don’t waste your time on these too good to be true freebies – they may end up costing your big time in the long run. By the same token, the more outlandish an offer sounds, the more you have to look for the small print. Sure, maybe the hotel chain is willing to give you a free weekend in their beachfront hotel. The small print in the offer might say that you have to agree to spend 10 hours a day at a sales seminar or that the free weekend is yours after you pay for a two week stay. One particular airline ran an offer for a free coach class plane ticket from New York to London. The small print said you had to buy two, full price first class tickets on that same route before you could get the free on – at a cost of around $8,000 per ticket. Before you jump, make sure you get all of the details. Freebie offers that actually require you to shell out some money are very tricky. Sometimes they are legitimate – after all, if you are accustomed to paying full price first class airfare, a free coach class ticket can be a real score. But many times, when you have to pay to get something for free, that is a red flag that a scammer is at work. You should never send money, even for postage, to a company that you don’t know. Also, keep an eye on the costs for things like postage even if you do know the company name. If they’re asking for $50 postage to send you a free magazine, then you know something is up. Lastly, beware giving out too much personal information. There’s no reason a company giving away free shampoo needs your bank account details. Protect your private info and if you’re unsure, move on to the next freebie offer. Handling Age Difference in the Workplace for a Positive Experience People are entering the workforce younger and getting out of it later in life, according to business experts. This fact means one thing: that the age gap in some offices is getting larger, and it could be getting more difficult to manage. Age differences in the workplace don’t have to be a cause for arguments and conflict, however. Having people of different ages working together can actually be a positive experience for everyone involved, both professionally and personally. How the age difference question plays out in your office all comes down to how you handle it. Age differences have always been an issue in the workplace. A generational gap between the old guard and the up and comers has always been unavoidable, but people knew how to manage it in a world where people got one job when they were started out in the working world and stayed with that company throughout their careers. However, those days are gone for good. People tend to bounce from job to job, out of choice or out of necessity, and so that means many workers have to adjust to age differences in the office place while adjusting to new jobs, period. Even this sense of bouncing around to different jobs can inflame the age difference issue. Older people may not relate to the younger generation’s ways of moving from job to job and drive to find a career that not only makes them money but that they also love. This culture class can cause misunderstandings and tension in the workplace. What is happening more often with the changing work market is that many younger people are finding themselves in the position of managing older people. Because younger people tend to change jobs more, and because they grew up in the computer generation, they often have more qualifications than older workers. This can cause tension on both sides. Older workers can feel under appreciated and passed over for a job that should have been theirs because of seniority, and younger bosses may feel funny about telling older employees what to do, and correcting them when they make a mistake, because they are supposed to respect their elders. Is there any way to avoid these conflicts at work so that age doesn’t become an issue? The first way to make sure age isn’t an issue is to simply decide that it isn’t one. If you have younger boss, keep in mind that they were hired for a reason, and be open to the things you can learn from them. If you are in charge of managing an older team, don’t go easy on them because of their age. They won’t respect you for it, and you will only be emphasizing the difference between you. Instead, treat them as you would any other employee, while making personal allowances for some resistance to chance on their part. A certain amount of “in my day” kind of talk is inevitable. Accept it and take it on board – you might even learn something – but have confidence in enforcing the decisions you make at the same time. The other best way to manage age differences in the office place is to always keep the lines of communication open. If you are a younger manager in charge of an older team, make an active effort to solicit their opinions and to be available to them when a problem arises for them. If you are an older person in the office wondering about how to relate to the younger workers, ask questions. A glimpse into their world may do wonders for your ability to understand and relate to them. Not only will you become more effective co-worker, you might even end up being friends. |